Toothpaste doesn't naturally foam, nor do most household cleaners. Market research, however, discovered that people wanted it to foam, that was the measure being used on how good of a job it did. So they added a foaming detergent to their products and put them on the shelves. Luckily for us, we're smarter than that. It is now believed that it's just a matter of immersing the object in saline and playing the right music. That's how you stay clean.
Sky Limousine "A Place To Live In Dreams" c22 - 23 white tapes with printed labels, in full color printed box. Photo by Tevia Romaine.
